The Small Business Guide to Internet Marketing

May 15th, 2012 by admin No comments »

A website can act as an unpaid sales person, 24 hours per day for you – if you let it. There are millions of people searching online now, some of whom are seeking your products and services. It makes sense to capture these people, and without a website you have no way of tapping into this market.

Your website should be far more than just an online brochure. It should aim to:

- Educate the user about your products or services
- Answer the user’s questions
- Ensure you are seen as trustworthy
- Capture information from users, particularly if your product is expensive

What constitutes a good website from a user’s perspective?

A user will generally visit a webpage and give you just a few seconds to capture their interest before hitting the back button. So make those few seconds count! » Read more: The Small Business Guide to Internet Marketing

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Achieving Growth in Challenging Economic Times

May 4th, 2012 by admin No comments »

INTERNATIONAL DIVERSIFICATION PROVIDES UNLIMITED OPPORTUNITIES

Daily news and economic reports confirm that recession recovery in the United States continues to be slower than expected and hoped for, and many sectors report no growth at all. So where does this leave an ambitious American business manager who wants to achieve growth that matches – or even has a chance of coming close to – past accomplishments? The answer: outside of the United States.

THE NUMBERS TELL THE STORY

According to reports by the U.S. Department of Commerce:

• 95% of the world’s consumers live outside of the U.S.

• Over 70% of the world’s purchasing power is now outside of the U.S.

• As emerging markets rapidly grow, the United States’ percentage of global purchasing power will continue to decrease.

• Fewer than 1% of all U.S. businesses export their products or services.

• Of those businesses, 58% export to only one country.

• Small- and medium-size companies account for 97% of total U.S. exporters, with over two-thirds having fewer than 20 employees.

• Companies that do export survived the financial crisis better, are in better financial condition today, and are expanding faster than non-exporters. » Read more: Achieving Growth in Challenging Economic Times

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